{"title":"Etta Loves","description":"\u003cp\u003eWe chose Etta Loves for its science-backed, sensory-rich essentials—artisanal playmats, swaddles, and toys designed in bold, baby-visible patterns to spark wonder and soothe everyday moments.\u003c\/p\u003e","products":[{"product_id":"keith-haring-reversible-sensory-muslin-blanket-reversible","title":"Keith Haring Reversible Muslin Blanket","description":"\u003cp\u003eThe\u003cstrong\u003e Keith Haring Reversible Muslin Blanket \u003c\/strong\u003eprovides perfect sensory stimulation on the go, having a cuddle or for happier tummy time. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in super-soft organic cotton.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize: Square 47x47 inches\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% Organic cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves USA","offers":[{"title":"Default Title","offer_id":52255917932860,"sku":"ELHA009","price":70.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0563\/5900\/files\/Keith_Haring_Reversible_Muslin_Blanket.jpg?v=1759512728"},{"product_id":"keith-haring-brazil-print-sensory-teething-lovey","title":"Keith Haring Sensory Teething Lovey","description":"\u003cp\u003e\u003cstrong\u003eKeith Haring Sensory Teething Lovey \u003c\/strong\u003esupports visual development in babies from around 5 months onwards, which is when those pesky teeth start to come through with a vengeance. So the combination of our calming sensory print and a lovely ring to chew is a sure fire winner.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from: Beech teething ring\u003c\/li\u003e\n\u003cli\u003e100% organic cotton muslin\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves USA","offers":[{"title":"Default Title","offer_id":52255917965628,"sku":"ELHA006","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0563\/5900\/files\/f9736892aa701a2ad00667d42e33336a5f3f72158933988904dcb1744835bdcc.png?v=1759512891"},{"product_id":"keith-haring-brazil-print-sensory-lovey","title":"Keith Haring Sensory Lovey","description":"\u003cp\u003eThe \u003cstrong\u003eKeith Haring Sensory Lovey\u003c\/strong\u003e is a fan favorite! Babies not only love the stylish and clever pattern but will also fiddle with the adorable floppy ears with their soft strokable plush fabric, providing an additional sensory experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 10x14 inches double lay knotted muslin\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% organic cotton with polyester plush ear.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves USA","offers":[{"title":"Default Title","offer_id":52255917998396,"sku":"ELHA005","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0563\/5900\/files\/Babesta_Keith_Haring_Sensory_Lovey.png?v=1759513090"},{"product_id":"keith-haring-sensory-muslin-squares-2-pack","title":"Keith Haring Sensory Muslin Squares - 2 pack","description":"\u003cp\u003eThe \u003cstrong\u003eKeith Haring Sensory Muslin Squares - 2 pack\u003c\/strong\u003e feature Keith Haring's iconic 'Baby' print and colorful 'Brazil' print. Expertly rescaled and recolored to support babies' cognitive and visual development between birth and around 1 year old. Perfect as a burp cloth, for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePack includes 1 x 'Baby' design \u0026amp; 1 x 'Brazil'\u003c\/li\u003e\n\u003cli\u003eSize: 31x31 inches\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% organic cotton.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves USA","offers":[{"title":"Default Title","offer_id":52255918031164,"sku":"ELHA010","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0563\/5900\/files\/Keith_Haring_Sensory_Muslin_Squares_-_2_pack.jpg?v=1759513443"},{"product_id":"sensory-grasp-ball-suitable-from-birth","title":"Sensory Grasp Ball","description":"\u003cp\u003eThe \u003cstrong\u003eSensory Grasp Ball \u003c\/strong\u003efeatures a scaled dalmatian pattern to support your babies' visual development, whilst the segmented shape makes it easy to grab and hold - supporting babies' planter and pincer grips as well as their hand eye co-ordination.\u003c\/p\u003e\n\u003cp\u003eFor younger babies this can be hung (using a strap or link - not included) to a baby gym for them to stare at or try and bat or kick at. It can also go on their pram or car seat handle for visual interest and reaching out, whilst older babies from around 5 months will start to reach out to hold, shake and throw it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 5.12 inches\u003c\/li\u003e\n\u003cli\u003eMaterial: organic cotton with bell inside\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves USA","offers":[{"title":"Default Title","offer_id":52255918063932,"sku":"ELTO002","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0563\/5900\/files\/Babesta_Sensory_Grasp_Ball.png?v=1759513565"},{"product_id":"sensory-hanging-squares-for-babies-first-year","title":"Sensory Hanging Squares","description":"\u003cp\u003e\u003cstrong\u003eThe Sensory Hanging Squares\u003c\/strong\u003e make sensory play easy, anywhere. These scientifically sensory squares are reversible for 0-4 months and 5+ months and their versatile nature makes them perfect to attach to the baby gym, car seat or stroller.\u003c\/p\u003e\n\u003cp\u003eThe patterns have been designed to support babies' cognitive and visual development. Pack includes a trio of hanging squares.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncludes 1 x fern \/ sycamore (with rattle), 1 x check\/ illusion with crinkle and 1 x dalmatian \/ mirror presented in a stylish box outer.\u003c\/li\u003e\n\u003cli\u003eSize: each hanging square is 5in x 5in with velcro attachment\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% GOTS Certified organic cotton with recycled polyester fill plus bell, crinkle and mirror.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves USA","offers":[{"title":"Default Title","offer_id":52255918162236,"sku":"ELTO001","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0563\/5900\/files\/babesta_Sensory_Hanging_Squares3.png?v=1759513808"},{"product_id":"keith-haring-xl-brazil-print-sensory-muslin","title":"Keith Haring 'Brazil' Print Muslin","description":"\u003cp\u003eThe \u003cstrong\u003eKeith Haring 'Brazil' Print Muslin\u003c\/strong\u003e is an XL supersoft sensory muslin square. Perfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePack includes 1 x 'Brazil' design Size: 47x47 inches\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% organic cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves USA","offers":[{"title":"Default Title","offer_id":52255918227772,"sku":"ELHA002","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0563\/5900\/files\/Keith_Haring_Brazil_Print_Muslin.jpg?v=1759514030"},{"product_id":"sensory-flashcards-with-positive-affirmations-from-birth","title":"Sensory Affirmation Flashcards","description":"\u003cp\u003eThe \u003cstrong\u003eSensory Affirmation Flashcards\u003c\/strong\u003e are an easy and portable way to bring sensory play into your day, and with added affirmations on the back, you’ll be reminding yourself what an amazing job you’re doing too.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePack contains 12 unique scientifically sensory flashcards with affirmations and 1 card with usage ideas and infant vision facts.\u003c\/li\u003e\n\u003cli\u003eSize: 6.7x 4.7in\u003c\/li\u003e\n\u003cli\u003eMaterial: fully recyclable, FSC approved paper\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves USA","offers":[{"title":"Default Title","offer_id":52255918326076,"sku":"ELFC001","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0563\/5900\/files\/Sensory_Affirmation_Flashcards.png?v=1759514164"},{"product_id":"etta-loves-x-walala-studio-shapes-muslin-for-5-month-old-babies","title":"Walala Studio Muslin","description":"\u003cp\u003eThe \u003cstrong\u003eWalala Studio Muslin \u003c\/strong\u003eis an XL supersoft sensory muslin square in our exclusive Camille Walala 'Shapes' artwork. This joyful and colorful pattern has been designed to be both visible and interesting for babies, to support their cognitive and visual development between birth and around four months. Perfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind it up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 47x47 inches\u003c\/li\u003e\n\u003cli\u003eMaterial: organic cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves USA","offers":[{"title":"Default Title","offer_id":52255918424380,"sku":"ELCW003","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0563\/5900\/files\/Walala_Studio_Muslin.png?v=1759515546"},{"product_id":"keith-haring-xl-baby-print-sensory-muslin","title":"Keith Haring XL 'Baby' Print Muslin","description":"\u003cp\u003eThe \u003cstrong\u003eKeith Haring XL 'Baby' Print Muslin\u003c\/strong\u003e is an XL supersoft sensory muslin square in Keith Haring's iconic 'Baby' print.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. 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Hand painted on one side with raised features on the reverse for a physical sensory experience as well as a visual one. 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