SmartNoggin was founded by Marcia Haut, an early intervention therapist for tots ages newborn to three years old. Having seen that moms were having trouble figuring out how to encourage their babies' early milestones, an idea was born. She set out to create "that toy" - a toy to encourage early milestones like eye tracking, auditory orientation, and grasping that would delight the sense of touch. In 2011, she launched the first Smart Noggin products and the rest is history. Their award-winning rattles are simply a new baby must!