As a parent who raised two girls in the city, I know how challenging it can be, but also how special it is. Back in the early 2000s the market was much different and I decided to build what I would want: fashion that reflected my values and style, quality toys, the best stroller and gear for a city lifestyle and loft-friendly furniture that's well made, stylish and sustainable.

Then I wanted to deliver it all in a way that solved some of city parents' greatest issues. We offer hold it til you need it, white glove services and a repurchasing program for gear (the later through a trusted partner).

We are the same price, but offer more in service. We want the journey of parenthood (on the stuff side) to be as easy and fun as possible!

We’ve been lucky enough to be featured in media from CNN to People Magazine to MTV. Babesta has even been featured in indie movies and best-selling books! It’s been an incredible adventure building our brand, and much more’s to come.

Thank you for trusting Babesta for some of the coolest life moments.

-Jenn Cattaui